TextilWirtschaft, Germany’s leading fashion trade magazine, has picked ten “Grüne Gamechanger”, one innovator for each stage of the circular fashion economy, from fibre research to recycling. Ninyes was chosen as the pioneer for resale.
Our idea is simple: secondhand should be part of the brands you already love, not something that happens somewhere else. With Ninyes, you can sell your clothes back to the brands you bought them from, and buy quality-checked pre-loved pieces from those same brands’.
Selling takes almost no effort. Pack your items, send them to us, and get paid within one to two weeks. No photos, no listings, no haggling with buyers, no trips to the post office. We take care of everything after the parcel arrives.
More and more people are shopping this way. In Germany, resale grew by more than a fifth in 2025, while online shopping overall grew by about 3 per cent (bevh/EHI). Brands selling secondhand under their own name roughly quadrupled between 2021 and 2025 (BoF/McKinsey).
“If we want brands to become more circular, circularity has to be good business for them,” says Elina Niinistö, CEO and co-founder of Ninyes.
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